It's not every day that content creators discuss Parotta, Poratta, or even Harry Pottah, but this particular creator will certainly awaken your desi-senses. Nirmal Pillai, or as you may know him, Mahlyf_Mahrulez, has gone from being just a regular boy-next-door content creator to becoming a full-blown social media sensation. His journey is truly remarkable and will set the bar high for all the new aspiring creators out there.
It's incredibly satisfying to see how he has grown steadily as a content creator, kind of like that feeling you get when you eat a plate of puttu with kadala curry!
The Boy Next Door!
Let's take a closer look at the life of Nirmal Pillai, a Chennai-based Malayali who only had a little content creation vibe before COVID hit. Before becoming Mahlyf_Mahrulez, Nirmal was passionate about photography, travel, and architecture. As an architecture student at NIT Trichy, he had a creative edge and a knack for finding humour in everything. He always had a desire to be on stage and entertain people, which led him to stand-up comedy even before the pandemic hit. Little did he know, like many of us, his life would take a sharp turn during the Covid era.
I remember the first time I stumbled upon one of his videos. It was this hilarious short content titled "Obscure Mallu Reference." Right then, I knew he had that special talent to make people burst into laughter. But you know what really got me hooked? His desi twist on Harry Potter, aptly named the "Harini Potter Series," which he did together with his friend.
“My school didn’t have a lot of cultural programmes. It was when I reached college that I started writing plays. After the pandemic started, I started working with my friends to put out simple, relatable content on social media”
It was so refreshing to see him think outside the box and create stories from a South Indian perspective. We all love that kind of content, don't we? And boy, did he nail it! The characters like Voldemurali and the comedic vines he came up with during the pandemic created quite a buzz.
Reels, Stand Up Comedy And Collabs!
You know what's interesting? Even before reels became a thing, he was already making waves with his short content on Instagram. But then, he teamed up with Abhishek Kumar, another talented content creator, and that turned out to be a major turning point for both of them. Their collaborative videos took their content game to a whole new level. It's fascinating to see how partnerships can create magic, right?
"Collabzzzz with the one and only wonderful @theabishekkumar 🥲🥲YES GUYS THIS ACTUALLY HAPPENEDXSMFJEM"
Once they started creating reels, it became trending across the internet. Their content, like "Famous Sounds of Kerala" and "Listen to Me Now ft. Indian Transport," was hilariously funny and instantly became everyone's favourite. What's even more thrilling is that his comic journey began with open mic
sessions and now he is progressing towards paid stand-up comedy crowd shows worldwide, alongside his partner in crime, Abhishek.
HIS LYF_ HIS RULEZ !!
Let me tell you, Nirmal is living the dream that every other content creators aspired to. Not only did he have incredible fun sessions and collaborations with other creators, but he also managed to shine even brighter in the spotlight. And guess what? He was even given a fantastic opportunity to be a part of an Amazon Prime Video anthology film called "Putham Pudhu Kaalai Vidiyaadha."
It’s not every day that a regular dude can say “Our film is out on Amazon Prime Video!” It truly feels surreal, and a little funny seeing myself. 😂
Mahlyf_Mahrulez has his very own YouTube channel! One of the biggest attractions on his channel is a series called "Parotta Act "
He effortlessly combines comedy with impromptu and insightful sessions on a wide range of topics from around the world!
Can you believe he has a whopping 393k subscribers on YouTube and 595k followers on Instagram?
Forbes magazine also acknowledged his incredible talent, ranking him at the 6th position among the top digital creators in India. It's clear that he's living his dream of travelling the world and doing crowd work shows that are an absolute hit.
So, what can content creators learn from him?
1. Follow your passion: Pursue what truly ignites your soul and be patient. Merge your passions and live your dreams, just like Nirmal did with theatre, stand-up comedy, and travel.
2. Notice the small things: Nirmal found inspiration in everyday items like toothpaste, soaps, and even traffic. As a content creator, you can draw inspiration from the simplest of things around you.
3. Friends with benefits: Collaborate with like-minded friends to bring fresh ideas and expand your reach. Together, you can create magic and captivate your audience, just like Nirmal did with Abhishek.
4. Connect with people: Engage with your audience both online and offline. Nirmal's crowd shows exemplify the power of personal interaction. Make your audience feel seen and heard to build lasting connections.
So there you have it! Lessons from Nirmal Pillai's journey can inspire and guide content creators like yourself. Stay passionate, trust the process, find inspiration everywhere, collaborate, and build genuine connections. It's your life, and It's your rules!