In the world of skincare, where filters and perfect appearances often reign supreme, there's one content creator who has carved her niche by embracing authenticity and self-acceptance. Meet Divya Singh (@beyondglamandglow), a skincare content creator and enthusiast, whose journey from casual Instagram scrolling to becoming a sought-after influencer is nothing short of inspiring.
Recently, our team at Clubble had the chance to sit down with Divya for an engaging live session, where she shared her humble beginnings, approach to content creation, and advice for those embarking on their skincare journey.
A Random Start to a Remarkable Journey
Divya's content creation journey didn't begin with a grand plan. Far from it! As she admits, the idea struck her during her days in Bahrain when boredom led her to start a random page on Instagram. Initially, she didn't even know that skincare would become her focal point. Little did she realise that her candid and relatable personality would draw in a growing audience eager to learn from her experiences.
Embracing Authenticity in Skincare
Unlike the polished and picture-perfect skincare influencers, Divya decided to break the mould and keep it raw and natural. With her past struggles with acne and insecurities, she chose to share her journey of self-acceptance and transformation. In the beginning, she might have used filters, but as her confidence grew, she embraced her bare skin. This authenticity struck a chord with her audience, and her page became a safe haven for those seeking a relatable skincare enthusiast.
A Skincare Enthusiast, Not Just an Influencer
Divya doesn't see herself as a typical influencer. Instead, she proudly labels herself as a skincare enthusiast who shares what works for her and hopes it benefits others. Her content creation journey has been a two-way street, with her audience providing valuable suggestions that she, too, has incorporated into her routine. This sense of community has been a driving force behind her growth as a content creator.
A Journey of Highs and Lows
Like any creative pursuit, content creation has its highs and lows. Divya's journey has been a rollercoaster of emotions, with moments of doubt, insecurities, and creative blocks. However, her passion for the process and the joy of connecting with her audience keep her going. She recognizes that content creation, like a startup, involves uncertainty and volatility, but it is a path she is willing to explore for as long as her passion remains strong.
Balancing Collaboration and Authenticity
With increasing popularity, collaborations with brands became a part of Divya's content creation journey. While grateful for opportunities, she believes in maintaining authenticity. As a learning process, she now knows when to say no and adhere to her values. Content creators, she explains, are regular people learning and evolving, and occasional missteps don't define their intent. For Divya, the ultimate goal is to create a relatable and trustworthy community.
Advice for Skincare Newcomers
To those beginning their skincare journey, Divya's advice is simple: Listen to your skin. Your skin communicates its needs, and paying attention to it is crucial. Don't blindly follow trends or hype; instead, use trial and error to find what works best for you. Seeking professional help when needed is essential, and remember that skincare is only a part of your life, not your entire identity.
Beyond Skincare - Divya's Other Passions
Beyond skincare, Divya is a multifaceted individual with various passions. She is an avid reader, indulging in books of different genres. As a foodie, she loves exploring new cafes and relishing Far East cuisine. She has also taken up rifle shooting, a hobby that brings her joy and a sense of accomplishment.
What We Can Learn from Divya Singh?
Divya Singh's journey as a skincare content creator offers valuable insights and life lessons that we can all take to heart.
1. Embrace Your Uniqueness: Divya's journey reminds us that it's essential to embrace our imperfections and unique qualities. Instead of striving for perfection, she encourages us to be authentic and genuine in our interactions, both on social media and in real life. Embracing our individuality allows us to connect with others on a deeper level.
2. Follow Your Passion: Divya's success as a content creator stems from her genuine passion for skincare and content creation. Her journey serves as a powerful reminder to follow our passions and pursue what brings us joy.
3. Listen to Your Audience: As a skincare enthusiast, Divya recognizes the importance of listening to her audience. She values their feedback, suggestions, and recommendations, which have helped shape her content. This teaches us the significance of active listening and engaging with our audience to build a thriving community.
4. Embrace Growth and Change: Divya's journey showcases the evolution of her content and her growth as a person. We learn that change is inevitable, and it's okay to evolve over time. Embracing growth and being open to learning new things can lead to exciting opportunities and fresh perspectives.
Divya’s down-to-earth approach and passion for skincare have created a community of like-minded individuals seeking to embrace their skin insecurities and find solace in relatable experiences. Through ups and downs, Divya continues to inspire and connect with her followers, making her a truly engaging and interactive content creator. As she navigates the uncertain waters of content creation, Divya remains steadfast in her pursuit of self-discovery and helping others on their skincare journeys.