Are you tired of pouring your heart and soul into your social media content only to see it getting barely any views? Well, fear not! We've got some priceless advice from the best in the business – influencers who have successfully broken the internet with their content. So, grab your notebook, buckle up, and get ready for some serious insights on how to create content that people can't get enough of!
In the realm of Indian content creators, there's a name that shines brighter than the rest - Prajakta Koli aka Mostlysane.
With 6 million YouTube followers and a hit Netflix show called “Mismatched” under her belt, she rules the Indian content creation scene with her humorous skits and acting talent.
In an interview with Moneycontrol, she shared some tips for aspiring creators. Koli advised those starting out to just begin, as there will never be a better time to do so.
She also emphasized the importance of treating content creation as a full-time job, rather than a hobby. This means putting in the hours, preparation, and energy to create quality content.
Additionally, Koli stressed that content is king and that no amount of fancy equipment can make up for mediocre content. Ultimately, she encourages aspiring creators to prioritize the quality of their content and to put in the necessary effort to make their dreams a reality.
Meet Bhuvan Bam: an Indian comedian, singer, and YouTube sensation. With 26M+ subscribers on "BB Ki Vines," he's one of India's top content creators. Plus, he's starred in the hit web series 'Dhindora' and 'Taaza Khabar'. No wonder he's a fan favorite!
In a recent interview with IndiaToday.in, he shared his thoughts on content creation and how to stand out in the crowded digital world.
According to Bam, the key to success is to be original and not to copy ideas. "Being inspired by someone's work is one thing, and copying their idea is completely another," he said. "So be as fresh as you can and come up with new ideas," Bam emphasized the importance of staying true to your voice and vision, rather than trying to imitate someone else's style.
He also advised aspiring creators not to get discouraged by initial low views, as success takes time to build. Bhuvan's success story is a testament to the fact that with hard work, dedication, and a focus on originality, anyone can make it big in the world of content creation.
Danish Sait is a well-known comedian, actor, and presenter from India. In an exclusive session on FC Front Row, he spoke about the myths surrounding creating viral content. He emphasized that the idea of making a viral video is a myth and that no one knows how to do it. He explained that it's all about waking up every morning and trying to create something new and unique. If it goes viral, then great, but if it doesn't, it's not the end of the world.
He also highlighted the importance of creating relevant content rather than just focusing on getting more presence or attention.
Content that is relevant to the times and the audience is more likely to be shared and have a lasting impact.
Danish Sait also debunked the myth that if famous people like him or Kusha share your content, it will automatically go viral. He stated that if the content is good, it will get picked up and shared organically. He believes that the key to creating successful content is to focus on relevance instead of just presence.
Overall, Danish Sait's advice on creating successful content is to focus on making something unique, not worrying about whether it will go viral, and concentrating on relevance instead of just presence. His experience in the industry shows that creating good content consistently is the key to success.
Aashna Shroff is a prominent Indian fashion influencer and blogger who has made a name for herself in the world of fashion and lifestyle. With a following of 968K on Instagram, she has become a go-to for fashion inspiration and lifestyle tips. In recognition of her influence in the industry, she was awarded the Cosmopolitan Luxury Fashion Influencer of the Year in 2023.
In one of her interviews, She busted the myth that social media influencers have it easy. In her own words, "While it’s easier than a nine-to-five job, we work round the clock, 24x7."
Industry outsiders believe we have it easy because they get to see only the perks, not everything that goes on behind the scenes. She believes the key to staying relevant is consistently creating content you love and think your audience will enjoy.
Aashna believes that consistency and interaction are the keys to success on social media. She advises new bloggers to be patient, create unique content, and reflect their personalities in their work. While brand collaborations take time, focus on standing out and making an impact with your content, and the collaborations will come eventually.
In the world of social media, Kusha Kapila is a name that needs no introduction. Known for her witty humor and relatable content, Kapila has won the hearts of millions of followers. So what does it take to create content like Kapila? Well, according to her, there are no formulas.
In a recent interview with Vogue, she emphasized the importance of staying true to oneself and not trying to be someone you're not. "People on the internet are smart," she said, "and they'll call you out if you're trying too hard to curate your feed or personality."
Kusha's success can be attributed to her consistency and ability to derive content from her own life experiences. When it comes to creating original content, she stressed the importance of having a process that works for you, whether it's writing or recording voice notes like comics do. And perhaps most importantly, she learned to listen to her audience and take their feedback into account, which has only helped to improve the quality of her work. So, if you're starting out in content creation, take a leaf out of Kusha Kapila's book and find your process, create an edge, and listen to your audience.
What can we learn from these leading content creators?
So there you have it - 5 insider tips from some of the most successful Indian content creators. While there's no surefire way to make your content go viral, these tips will definitely increase your chances of success. let's all remember the words of Drake: "Started from the bottom, now we're here." Who knows, maybe one day we'll all have our own success stories to tell, just like these amazing content creators who shared their tips. So keep creating, keep experimenting, and keep pushing forward.