Hey there, content creators! 👋 As we head into the festive season in India, it's time to start thinking about how to secure successful collaborations with brands for Raksha Bandhan. 🎉 Whether you're a social media influencer, blogger, or YouTuber, this holiday is a great opportunity to partner with celebratory brands and reach a wider audience. Here are some of our tips to secure the best collaborations!
1. Focus on Family-friendly Content
Family forms the crux of Raksha Bandhan and that's exactly what your content should reflect. Consider the following elements to boost the family-friendliness in your creations:
Traditions and Customs: Share the story of Raksha Bandhan, the significance of the 'rakhi', and the traditional rituals. Make it informative so that even people who don't know about the festival could relate to it.
Personal Experiences: Authenticity is key. Sharing personal experiences, anecdotes of your past celebrations, or how you curated new traditions imbues your content with a personal touch, resonating with your audience on a deeper level.
Involve Kids: As Raksha Bandhan is also about cherishing childhood memories, involving kids in the content can be heartwarming. Consider making DIY Rakhis with kids as shown by 'Akruti Babaria' in an article on 'Parents'. This could be a fun and engaging activity for your viewers to participate in with their families.
2. Seek Opportunities with Celebratory Brands
Collaboration with brands known for their festive enthusiasts greatly enhances your reach. Here are some tips to make it impactful:
Target Audience: Make sure to choose brands that align well with your audience demographics.
Value Proposition: Show brands why your content will be a hit for Raksha Bandhan celebrations. Share past performance data, if any, and demonstrate your unique content style.
Barter Collaborations: While cash is always good, do not underestimate the power of barter collaborations. Reviewing products/services in exchange for their free usage can benefit both parties.
3. Engagement is Key
Get your audience involved to make your content more intriguing:
Interactivity: Hosting Raksha Bandhan-themed quizzes, polls or giveaways encourages user interactions and engagement.
User-Generated Content: Encourage your audience to share their own festive experiences, preparations, and celebrations.
Responses: Reply to comments or mentions, acknowledge shares, likes, and reposts. Not only does it boost the engagement rate, but it also builds a loyal audience base.
4. Tips on Collaboration
Based on the Festive Season Playbook by MMA, GroupM and Amazon Advertising, some key takeaways include:
Consumers: Consumer sentiment is soaring. With approximately 50% of consumers likely to increase their festive spending this year, brands are ready to collaborate with influencers to drive reach and sales.
Decisions: About 62% of consumers are currently undecided about the product/brand choice, which means influencers have a significant role in shaping consumer decisions.
Digital Channels: Around 80% of consumers' journeys will be 'digital' influenced. So, let your content stand out on social media platforms and be seen.
Multiple Touchpoints: Being visible across various platforms will drive active/passive discovery. Connected TV, video, and search advertising are excellent ways to increase visibility.
So there you have it, folks! With these tips and tricks, you'll be well on your way to securing successful collaborations for Raksha Bandhan. Happy creating! 😊