Content creators often have a dilemma about accepting deals from multiple brand collaboration requests. But what do you do when the deals or offers you receive aren't quite what you're looking for? Well, fear not! Today, I'm going to spill the beans on five secrets that will help you negotiate with brands like a pro. Trust me, these tips will empower you to take control of your collaborations and get the deals that truly align with your goals and values.
1. Know Your Worth
It's essential to have a solid understanding of your engagement data, reach, and how to develop a fair price in your head. So, here's the deal. If you're a lifestyle digital creator, you can aim for a Cost Per View (CPV) of around 0.3. But if you're in a niche like beauty, you have the opportunity to charge a bit higher, around 0.5 to 0.7 CPV. Now, if you're in a rare and specialized niche like tech, fitness, or you're considered an expert in your field, you can even charge a CPV of 1 or above.
CPV can be calculated by dividing the total cost of your video ad by the total number of views.
But hold on, don't let your followers define your commercial value. Take a close look at your average views and use that as a key data point when discussing prices with brands. This will help you confidently communicate your value and negotiate a fair deal that reflects your true worth.
So, remember to check your engagement data, calculate your reach, and keep these CPV benchmarks in mind for your specific niche. And don't forget, use your average views as leverage during your negotiations with brands. It's all about knowing your worth and making sure it's properly recognized. You've got this!
2. Say No to Barter and Affiliate Deals
Let's talk about barter collaborations and affiliate deals. While it may seem tempting, especially in the beginning, to accept these types of arrangements, it's important to be selective and consider the value they truly bring to your reach. Sure, receiving a free holiday or luxury products might sound amazing, but remember, in the long run, these deals may not provide sustainable growth for your career.
Clearly communicate your expectations with the brand. Let them know what you're looking for in terms of compensation or benefits. If the product or experience they offer is truly worth your reach, then it might be worth considering. But if it doesn't align with your goals or provide substantial value, it's okay to say no and hold out for better opportunities.
3. Quality Over Quantity
Create quality content in every reel you make, not just the collaborative ones. Brands pay attention to all of your content. Focus on showcasing a unique and engaging style to increase your worth and attract brand deals. Be innovative and bring a spark to your content that sets you apart from others. By consistently delivering high-quality and unique reels, you'll capture the attention of brands and open the door to more exciting opportunities.
If you really want to level up your content creation game, go check out these blog about creating quality content under a budget.
4. Engagement Is The Key
Ask your audience to engage with you on every reel. This is crucial because when more people like and comment on your content, your engagement rate goes up. And guess what? Brand managers absolutely love to see a high engagement rate. The higher your engagement, the more leverage you have in negotiations.
So, don't hesitate to ask your audience to like, comment, and engage with your reels. Remind them that their support means the world to you, and that you appreciate their interaction. When your audience shows their love and support, it not only boosts your confidence but also strengthens your position when discussing deals with brands.
Go check out this blog about ways to increase your Instagram engagement rate.
5. Build Long-Term Relationships for Effective Brand Deals
Lastly, don't view negotiations as one-off transactions. Aim to establish long-term relationships with brands based on mutual trust and understanding. By nurturing these connections, you'll have a better chance of securing future collaborations that align with your values and offer even greater opportunities.