Hey, you! Yes, you with a passion for creating awesome content! Are you ready to transform your ideas into action and become the next big content creator? Well, listen up, because we've got some tips to get you started.
Don't let self-doubt get in the way of your creativity!
First of all, don’t overthink every small step along the way. As legendary YouTuber Casey Neistat famously said, "Overthinking the process will kill any career in the creative space. You just have to do, not think." So don't waste time worrying about every little detail – grab your camera, your trusty filming gear (or whatever you want to call it!), and start creating!
Who is a content creator?
Let's start with the basics. Who can be called an influencer/content creator? Basically, it’s someone who produces original digital content for an audience. This can include blogs, social media posts, videos, podcasts, and more.
Social media content creators are becoming increasingly popular as people turn to platforms like Instagram and YouTube for entertainment, inspiration, and information. From long-form storytelling to short-form dance videos, all content is fair game for the content creator label. And let's be real, who doesn't love a little bit of validation? As a content creator, you get your very own personal cheering squad!
Content creation is the hottest new career path – here's why!
One of the most exciting aspects of content creation is the flexibility and freedom it offers. You get to work for yourself, from wherever you choose, and potentially earn a significant income. However, it is not as easy as one might think. Building a loyal following takes time, effort, and consistency. So, if you're serious about making it big as an influencer, you need to be prepared to put in the work.
Alright fellow aspiring content creators, let's get real. You can't just wing it and hope for the best. Want to kick off your content creation journey with a bang? Here are five things to prioritize right off the bat.
Choosing your filming equipment - content creator’s ultimate friend
As for equipment, you don't need to break the bank for professional filming gear at the very beginning. Your trusty iPhone, a microphone, and a ring light will do just fine. If you're looking for something a bit more advanced, the Canon M50 is great for filming sit-down videos and Canon G7 is optimal for vlogging, without costing you an arm and a leg. As you grow, you can always upgrade your equipment later on.
NICHE - the buzzword of the content creation world
If you want to make a name for yourself in the digital world, you need to find your niche. It's like finding your own little corner of the internet where you can showcase your unique skills, knowledge, and personality. And let's face it, with so much content out there, you need to stand out!
To give you some inspiration, let's take a look at some of the famous Indian personalities who have successfully experimented with niches. Prajakta Koli's comedy and storytelling videos focus on her experiences growing up in India, and Gaurav Chaudhary’s (aka Technical Guruji) tech reviews and tutorials in Hindi, making technology more accessible for Indian audiences are just two examples out of a pool of creators who went niche-focused on youtube algorithm.
When it comes to niches, the sky's the limit! You could focus on fitness and wellness, technology and gaming, beauty and fashion, parenting and education, or anything else that you're passionate about. But don't worry, you don't have to choose right away. Take some time to explore your interests and find your niche. It will help you focus your content, attract a dedicated audience, and ultimately help you achieve your content goals.
Know Your Audience - the Judge, the Jury, and the Executioner of your content
Do you know what's essential to creating content that's worth its weight in gold? It's knowing your audience! Think about it: you can't just throw random words out there and hope they stick. You've got to have a deep understanding of who you're speaking to, what they like, what they need, and how they communicate. Only then you can craft content that resonates with them on a personal level. When you know your audience, you can tailor your content to fit their interests, preferences, and knowledge level. This makes your content more relatable, engaging, and valuable.
Audience research can help you with the following -
Be their savior: Identify their problems and provide solutions with content that saves the day. Whether it's beauty hacks or money-saving tips, show them how to overcome their challenges like a hero!
Offer the goods: Make sure your content is interesting and useful. This builds trust and keeps them coming back for more. You want to be their favorite source for awesome content!
Speak their language: Use a tone and language that matches their style. For younger audiences, keep it cool and fresh. For more mature or professional crowds, keep it polished and refined. You want to be the cool kid on the block!
Some of the free audience research tools that can help aid the process are Google Trends, Semrush Topic Research Tool, and BuzzSumo.
Content Strategy is a must for the long run!
It's time to get strategic! Consistency is key when it comes to building a loyal audience, but how do you keep the ideas flowing without burning out? Planning out your content ahead of time is a great way to avoid scrambling at the last minute. By planning ahead, you can also prevent hastily putting out subpar content at the eleventh hour. Luckily, there are plenty of free content strategy tools out there that can help you stay organized and on track. Check out Trello or Asana for project management, Hootsuite or Buffer for social media scheduling, and Google Analytics for tracking your performance.
Content creation can be a demanding task, and even some of the biggest names in the business have fallen victim to burnout. Just take a look at some of the DamFam members like Aashna Hegde and Manav Chhabra who have taken frequent breaks from YouTube due to the same. So, it's crucial to take care of your mental health and prioritize a sustainable content creation schedule that works for you
Here's a Pro tip
Having fun while creating content is a surefire way to captivate your audience and keep them coming back for more! So, let loose and let your creativity run wild. Try out new ideas, experiment with different formats, and most importantly, be yourself! Your unique personality is what sets you apart from the rest, so don't be afraid to let it shine through in your content. And hey, why not get your followers involved too? From time to time, ask them for suggestions, run polls, and host Q&A sessions to keep them engaged and connected to your brand. Remember, your audience is your biggest asset, so make sure you're always creating content that resonates with them. So, let's have some fun and create some killer content together!