top of page

Awez Darbar: Fame is simply the by-product of good work

Awez Darbar, for those of you who haven't heard the name echoing through the social media halls, is a multifaceted artist and social media influencer with a massive following. Born into a family with deep roots in Bollywood, Awez could have easily followed a traditional path into music or acting. But what makes his story intriguing is his unwavering passion for dance. He followed his heart, embarked on a journey of self-discovery, and today stands tall as a pioneer in the world of content creation.

Awez Darbar's journey as a content creator

The Early Days

Powerpuff girl

Awez Darbar's journey began with a Powerpuff Girl costume and a lot of enthusiasm. He recalls dancing in that sweat-inducing outfit at a crowded mall, earning around Rs 10,000 for that gig. The feeling of earning money while doing something he loved was the driving force that kick-started his career.

Passion vs. Expectations

Awez's story resonates with many of us who might have faced scepticism from family and friends about pursuing a creative career. His dad, a renowned music director, initially hoped he'd follow in his footsteps. But Awez knew that dancing was where his heart truly belonged. It wasn't about the money; it was about that sense of fulfilment that comes from doing what you love.

Social Media: The Game Changer for Dancers and Content Creators

Awez's journey in the world of content creation wasn't always filled with millions of followers. He began by uploading videos on Facebook, then Instagram, and finally launched his YouTube channel in 2014. That's when he started sharing his incredible dance videos.

One of his earliest breakthroughs was a dance cover of the viral song "Pen Pineapple Apple Pen," which garnered over 2 million views. But, it was just the beginning of something much bigger.

Breaking Barriers with Social Media

Awez's story reflects the power of social media in transforming passions into careers. Back in the day, the notion of pursuing dance as a viable career, especially for men, wasn't widely accepted. But Awez didn't let that stop him.

He emphasises that passion, when combined with dedication, can eventually lead to success. It might start slow, but it will happen. And Awez Darbar is living proof of that.

Becoming a Dancefluencer

Awez is known for creating numerous viral dance trends and gaining popularity on platforms like Musically (now TikTok). Traditionally, dancers had to flock to Mumbai and navigate the complex industry structures to make it big. However, the rise of video-centric platforms like YouTube and Instagram has allowed dancers and choreographers to shine on their terms.

They no longer need permission from traditional gatekeepers; they are the stars in their own right. Awez has even been featured in music videos, collaborated with celebrities, and partnered with numerous brands, turning dancing into a full-fledged, bill-paying career.

A Turning Point: Fractured Foot

But here's a twist in Awez's journey. He faced a challenging time when he fractured his foot, a nightmare for any dancer. But instead of giving up, he turned this adversity into an opportunity. He started creating sitting choreographies, which later became a trend in itself.

This period also marked his transition from just dancing to exploring various types of content, from challenges to comedy videos. It was his curiosity and dedication to staying entertained that helped him emerge as a versatile content creator.

Crafting Viral Content: Awez's Formula

Awez Darbar with Brad Pitt

Now, let's get to the golden question: How does one create viral content for social media? According to Awez, versatility is key. But there's more to it.

Apart from being versatile, beginners should put their unique spin on trending content. When something goes viral, make it your own. And once you've built a substantial following, work on original ideas to keep your audience engaged.

Consistency is vital. Understand your audience, know what they want to see, and deliver high-quality content consistently.

Awez Darbar's Advice for Content Creators

Awez believes in creating content that he would enjoy as a viewer. "I think that is the key to making good content," he says. His inspiration comes from everyday life, and he pays close attention to the "everyday madness."

The other actionable insights we can take away from Awez Darbar’s journey:

1. Passion First, Always: Awez's decision to follow his passion for dance instead of conforming to external expectations showcases the importance of staying true to what you love.

2. Embrace Versatility: Awez's versatility in content creation allowed him to cater to a broader audience. While starting, don't limit yourself to a single genre.

3. Understand Your Audience: Knowing your audience is crucial. Awez stresses the importance of understanding what your viewers want to see. Pay attention to their feedback and preferences.

4. Aim to Entertain All Audiences: Awez's ability to create content that appeals to a wide range of viewers is noteworthy. Don't limit yourself to one audience segment; aim to entertain a diverse group.

We hope you found Awez's story as inspiring as we did. Feel free to share your thoughts and experiences in the comments below. And remember, your journey might start slowly, but it will happen!

As Awez Darbar says, "Fame is simply the by-product of good work," and I couldn't agree more. Here's to creating content that resonates with hearts and minds, one video at a time.

bottom of page